ORMMA has been around for a year, primarily in the United States, this week ORMMA finally broadens its coverage to Asia after MobDis announces its support of ORMMA. MobDis, a product of venture capital funded Singapore based start-up 2359 Media Pte Ltd, is leading ORMMA support in Asia and also pledging to educate the Asian community about ORMMA. Mobile Marketing Associate APAC is working with MobDis in this industry adoption.
The Co-founder of MobDis, Zhou Wenhan, commented that, "We (MobDis) wanted to adopt ORMMA as it is currently the most popular standard in the industry. The standard is supported by respected organizations like Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB) is using ORMMA as the starting point of its own MRAID standard. We are glad that we have achieved ORMMA compliance and will look forward to support MRAID as well."
With that, MobDis have released an infographic to explain and educate on the importance on mobile rich media advertising standard. The infographic shows the what, why, when, who and how of ORMMA.
Here is a link to the full press release