Early this year I shared a document with some of Crisp's thoughts on solving key interoperability problems within the mobile ad serving community. We weren't surprised that several large mobile publishers, ad serving providers, ad networks and rich media advertising companies were thinking about the same problems.
In fact, the response was so positive that by August, some thought leading developers at The Weather Channel, Crisp and TringApps launched an open source project called ORMMA to solve fragmentation issues around mobile rich media ad serving.
In the months since then, we realized that there is a sincere desire from many organizations to work together, make mobile advertising a more fluid process and help companies deliver advertising at scale across the many screens and devices.
This blog is about providing the companies that contribute (directly or indirectly) a forum to announce their solutions and accomplishments related to Open Rich Media Mobile Advertising initiative.