Wednesday, November 17, 2010

ORMMA breaking the limits on Rich Media for mobile?

Creating rich media takes a lot of work. Enough work so that creators are forced to justify their investments. And if you can't justify the time and money it takes, then cheaper solutions prevail. Less-rich media fills the void.

ORMMA is about doing more than just filling up ad space. It's about being able to create compelling ads – the kind that takes creative work – and getting a return on your investment. Wide ORMMA adoption means a wide-ranging audience. For truly rich media ad units. And that's a pay off for consumers as well as advertisers and publishers.

So ORMMA is not another SDK. It is a specification that any SDK can comply with to eliminate choices that limit designers. Instead it provides new choices that promote truly rich media creative on mobile.

For example, today creative development on mobile begins with choice – choices that limit your audience. Choose a platform. Will you focus on one or more of iPhone, iPad, Android devices (1.2 or 2.0), WindowsMobile, RIM, Palm? Choose a screen. 320x480, 768x1024, 480x800, landscape or portrait? Choose a technology. Webkit, Java, ObjectiveC, Flash, Silverlight?

Each one of these choices limits what you can do, where you can place your ad, and ultimately limits the time and money you invest to develop great ads. With these kinds of limits, creativity itself is limited. What else can rich media ads become except ads for the lowest common denominator?

So the first principle of ORMMA is to remove those limits. ORMMA provides designers with technology they already know – HTML5 – and a container to run it on modern mobile devices. Choosing to create rich media with ORMMA standards removes the need to choose between competing platforms, OS, or technology. Web and ad designers use the tools they already have to independently create compelling ads.

But to me, the larger reward of ORMMA is that it increases your rich media options. The many features of today’s smart phones – hardware features like GPS, accelerometer, compass, yes even the phone – are exposed for ad designers to use. (Yes, location based services are already available with HTML5 and even phone calls are possible, but with different protocols for different phones.) ORMMA creates a bridge to all the hardware capabilities for any designer with HTML5 and JavaScript skills. Today’s spec (http://code.google.com/p/ormma/) outlines support for these features

  • network - device reports on its network connectivity
  • orientation - device reports on orientation changes
  • screen - device reports on the screen size
  • heading - device reports compass direction
  • location - device reports its location
  • shake - device reports being shaken
  • sms - device can send an SMS message
  • tilt - device report any tilt changes
  • phone - device can make a phone call
  • email - device can compose email
  • calendar - device can create a calendar entry
  • camera - device can take a picture

With this level of support available to designers, the classic maze game becomes easy. And be more rich. With a shake to start over. Using the current desktop as a board. That stores a coupon in the camera roll if they win. A designer can test this on a mobile browser (there are ORMMA containers for the web, too!) and then push it out confidently to Android, iPhone, iPad, WindowsMobile without modifications.

ORMMA means that the stuff that makes mobile exciting – location and spatial awareness, on-the-go video, high-res vibrant screens, HD audio, photo gallery, calendar, email, phone and SMS – this is the stuff that everyone can use to make rich media ads exciting. It’s all built into the ORMMA specification.

It’s easy to use. Here’s the code to start up and get location-based data.

ORMMA.addEventListener('location', myLocationHandler);

So what does it mean about investing in rich media on mobile? To me it means that the bar for the lowest common denominator has been raised. The cost to create immersive experiences that engage users has dropped. And the return on that investment has extended to a larger audience without compromise. So my question is, what rich media experience will you create with ORMMA? The work you put into it can finally pay off.

37 comments:

  1. This blog is bookmarked! I really love the stuff you have put here.

    cheap nolvadex

    ReplyDelete
    Replies
    1. Hi, Great.. Tutorial is just awesome..It is really helpful for a newbie like me.. I am a regular follower of your blog. Really very informative post you shared here. Kindly keep blogging. If anyone wants to become a Front end developer learn from HTML5 CSS3 Javascript Online Training from India . or learn thru HTML5 CSS3 Javascript Online Training from India. Nowadays JavaScript has tons of job opportunities on various vertical industry. HTML5 CSS3 Javascript Online Training from India

      Delete
  2. Getting connected with the prospective customers via mobile a good way to increase sales. The Online coupon club would love to do this while getting connected closely to customers. Thanks

    ReplyDelete
  3. Good blog, thanks. Speaking about mobile devices. You can't store everything on your mobile device, especially if it's something important and has to be private. I can suggest data room due diligence from my own experience.

    ReplyDelete
  4. The importance of the mobile phone has over taken the desktop computer in the technology stakes according to recent research conducted in the United States. SuperSu root

    ReplyDelete
  5. As a result, I've been able to successfully deploy a mobile version of my blog thus providing my clients and readers with a clean, light weight and easily accessible mobile version.check out chrismartslaw.com

    ReplyDelete
  6. Yet another SDK? No. What is SDK? also tell us the full information about this topic so that our doubts can be cleared.Thank You!

    ReplyDelete
  7. Whilst food regimen-manipulate, sporting events and even Cla Safflower Oil urge for food-suppressants had been gaining in reputation, weight loss surgical operation become seemed upon because the final resort when the entirety else failed.
    http://www.drozhealthblog.com/cla-safflower-oil/

    ReplyDelete
  8. I will disclose to you this ought to be of essential Shapiro MD worry to you since what you eat will definitely help or damage your hair.
    http://xtrfact.com/shapiro-md-shampoo-review/

    ReplyDelete
  9. And which ones are a total and express exercise in futility, Biogenic Xr vitality and salary On the off chance that you are anything like I was a couple of short years ago.
    http://www.healthprograme.com/biogenic-xr-reviews/

    ReplyDelete
  10. The thinking and method of reasoning behind this online journals makes it a splendid read.
    brian holm lawyer san diego

    ReplyDelete
  11. There are strategies that are in truth Cla Safflower Oil regular and simple to consolidate into your ordinary way of life, one of these is fat fasteners.

    ReplyDelete
  12. No matter whether it takes you six months or years to get a Testo Ultra large it'll be time nicely spent For the past few years magazines radio and tv have turn out to be flooded with commercials selling male enhancement merchandise.
    http://xtrfact.com/testo-ultra-reviews/

    ReplyDelete
  13. The herbs which can be broadly speaking used in Testx Core enhancers are ginkgo biloba, attractive goat, long jack, ginseng saw tribulus terrestris, palmetto, hawthorn and damiana.
    http://www.usadrugguide.com/testx-core-review/

    ReplyDelete
  14. <a href=" https://clashroyalhacktool.com/”> Clash Royale hack</a>
    I was perusing your article and thought about whether you had considered making a digital book on this subject. You're composing would offer it quick. You have a great deal of composing ability.

    ReplyDelete
  15. It is likewise essential to recall the part that CLA Safflower Oil diversions play with regards to your weight reduction endeavors.
    http://xtrfact.com/cla-safflower-oil/

    ReplyDelete
  16. The hazard is fundamentally Dermagen IQ required with the substance loaded creams and salves as it were.The chemicals utilized as a part of these items are by and Dermagen IQ for UK large brutal on our delicate skin and wind up causing a progression of reactions on it.
    http://www.usadrugguide.com/dermagen-iq/

    ReplyDelete
  17. Produce loads of collagen and elastin, the two most effective Dermagen IQ proteins for looking after smooth, damp, firm, flexible, even-conditioned skin.
    http://www.drozhealthblog.com/dermagen-iq/

    ReplyDelete
  18. In getting comes about, one must will to Rapiture Muscle for Spain do whatever it takes, however hard it might Rapiture Muscle Builder be.
    http://xtrfact.com/rapiture-muscle-builder/

    ReplyDelete
  19. I read your Post. Its really helpful post. thanks for write this post.
    Dash Cam Reviews

    ReplyDelete
  20. The event that it contains Perlelux chemicals of any kind - be Perlelux For Canada careful. Rather than offering you the guaranteed "healthy skin.
    http://www.drozhelp.com/perlelux/

    ReplyDelete
  21. And might be set up in an D BAL Max assortment of fascinating ways Ensure you receive at least one of these strategies in the event that you.
    http://xtrfact.com/d-bal-max-review/

    ReplyDelete
  22. Decisions that outcome Slimfire Forskolin in weight reduction Why Since Forskolin you comprehend that you merit it Self-acknowledgment.
    http://supplementdigestdog.com/slimfire-forskolin/

    ReplyDelete
  23. General Health guidance and Xtrfact wellbeing evaluation The OHA will have the capacity to give counsel on an extensive variety of medical.
    http://xtrfact.com/

    ReplyDelete
  24. Hotel and the Observatory Pure CBD Oil Hotel are presumably the most well known. Known for its sublime offices, the Shangri-la lodging has awesome perspectives.
    http://www.drozhealthblog.com/pure-cbd-oil/

    ReplyDelete
  25. The perfect proportion of Dermagen IQ Omega 6 to Omega 3 EFA's in your eating regimen Dermagen IQ for UK ought to be 2:1. The Mediterranean eating routine is a perfect.
    http://www.drozhealthblog.com/dermagen-iq/

    ReplyDelete
  26. Nitridex A couple of key things to search for when obtaining an abovepill is Zinc It is compelling in expanding discharge.
    http://supplementdigestdog.com/nitridex/

    ReplyDelete
  27. Zylix Plus Dr. Jason Michaels trusts that the key to successful, wonderful and characteristic corrective upgrade is to change a face.
    http://www.drozhealthblog.com/zylix-plus/

    ReplyDelete
  28. good info by ormma org. keep it up .we learn much from your rearsh.
    https://www.nativenewslive.com

    ReplyDelete
  29. I truly like your composition style, awesome data, thankyou for posting. Movierulz

    ReplyDelete
  30. Two types of herbs Weight loss herbal remedies CLA Safflower Oil fall into several types. One kind of herb acts to "trick" the human brain believing that it is full, so you will not be tempted to eat.
    http://www.drozhealthblog.com/cla-safflower-oil/

    ReplyDelete
  31. That is the superb attitude, in any case is simply not make each sence at all proclaiming about that mather. Basically any strategy an abundance of thanks notwithstanding i had attempt to advance your own article into delicius all things considered it is clearly an issue utilizing your data locales would you be able to please recheck the thought. much appreciated yet again.
    Carpet Cleaning: What You Need to have To Know

    ReplyDelete
  32. It was thinking about whether I could utilize this review on my other site, I will connect it back to your site though.Great Thanks. APK PRO

    ReplyDelete
  33. Awesome Information sharing .. I am extremely cheerful to peruse this article .. much obliged for giving us experience info.Fantastic decent. I value this post.
    Piping Hot Smoking Hot Nursery Rhyme Lyrics

    ReplyDelete
  34. I truly welcome this great post that you have accommodated us. I guarantee this would gainful for the majority of the general population.
    Enhancing The Effectiveness Of Application Development

    ReplyDelete